It’s Time Sephora Got Rid of Kat Von D

If you like makeup and you pay any attention to things in the beauty world, you’ve likely heard something over the years about Kat Von D and her beauty line. You’ve probably heard people raving about various products, or maybe you only heard the talk about the many problematic issues with Kat Von D herself.

This isn’t a gossip blog, nor is it really a makeup focused blog, but makeup is something I have an interest in and as I’ve seen talk about Kat Von D pick up again following a video that Kat did (I won’t link to it, but I’ll link to this great response video that Leesha did). It got me thinking about the brand again and I felt like talking about it here.

Scandals bring down brands all the time. Sometimes not right away, but generally speaking, it seems that we live in a world where its harder to bounce back after a big blow up. I think the existence of social media plays into it, as its near impossible now for brands to just shove the bad shit under a rug. It’s also way easier for consumers to find out stuff that brands might not want us to know. In the case of Kat Von D, the issues are primarily with Kat herself. I’m not going to share all the info here, but the receipts are all over the internet for you to find. Over the years there’s been instances in which her actions have lead to accusations of racism and anti-Semitism. She’s been in multiple relationships with neo-Nazis, and of course there is the subject of anti-vaxxing.

Whoa, honestly that’s a lot for one person/brand. I feel like in so many instances, any one of those would have brought a different brand down! Of course, Kat Von D has tried to defend herself and discredit these claims over the years, but for many consumers, including myself, it’s too late. I can’t in good conscience give my money to a company/someone with this kind of track record.

Each issue with Kat Von D is horrible no matter how you look at it. For me, it was the anti-vaxxing that sealed the deal – not because it was the “most important” or anything, but simply because it was the first issue I even heard about. The anti-vaccine movement (I cringe to even call it that) is considered to be a global health threat according to the World Health Organization (WHO). 

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The way I look at it, not vaccinating your children is irresponsible, ignorant and a threat to the general public. I have a lot of anxiety when it comes to health stuff and doctors, medicine, etc. But vaccines are something I’m 1000% behind. Then there are the claims that vaccines cause Autism, which I find to be not only ludicrous but also wildly offensive. If you’re into facts and science, it’s also been proven untrue about a million times.

I can’t get behind a person who supports and/or promotes this kind of bull. I definitely can’t support their brand. I know I’m not alone, I’ve had so many conversations with others who feel the same way. Many, like myself, have vowed to no longer purchase her products. I gave away any of her products that I had and refuse to touch another thing of hers again.

When I was at Sephora this past January I was offered the Kat Von D birthday gift and I emphatically told them that I wasn’t interested and could NOT support the brand because of her behavior. Like I said, I know my stance is that of many other consumers. I’ve seen the threads and I’ve watched the videos. A lot of us no longer support the brand. So my question is: WHY IS SEPHORA??

When there were complaints over the questionable names that Kat Von D uses for their products, like “underage” and “lolita”,  they were more or less glossed over. Sephora did however, pull her product following backlash over a lipstick called “Celebutard”. Cringe. This was in 2013!! Has she learned? Doesn’t seem so. Has Sephora listened to the continual backlash that only seems to gain momentum with every scandal that rocks this brand and its creator? Again, that’s a negative.

Why pick and choose Sephora? Honestly, I think it’s beyond time that Sephora stop supporting this brand and remove Kat Von D from their shelves. When is enough actually enough? Hasn’t there been enough scandal? Enough outrage? I think that if you’re still supporting Kat Von D and her brand, you should take a hard look at your choices. That includes Sephora. By keeping her brand on the shelves, they’re sending a message that these issues don’t matter, at least not over the prospect of making a few bucks (perhaps literally, because who is even buying this brand anymore?!?!). I’m not sure I want to support them so long as they continue to keep her on their shelves.

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Thank you, next.

 

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